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Penelope

Retail Store Concept

Istanbul, Turkey

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. Designed by Aparat Design

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. For this newcomer to the Turkish bedding retail sector, Boler developed a store template that made retail space feel cozily and handsomely domestic. Displays consisted of simple stacked boxes in various woods and upholstery fabrics, as well as an interactive storefront. Passersby triggered sensors that generated gusting ‘snowstorms’ of fine down feathers.
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